Cedar & Cactus

Marketing Agency

Marketing Manager

As the Marketing Manager at Cedar & Cactus, I lead full-scale digital marketing strategies for a diverse roster of CPG and service-based brands. From concept to execution, I bring brands to life through thoughtful storytelling, data-driven strategy, and high-end content creation.

  • I oversee and manage social media accounts across Instagram, TikTok, Facebook, and YouTube Shorts, ensuring each brand maintains a consistent voice and visual identity. From content planning and publishing to community engagement and performance tracking, I handle day-to-day management with a strategic lens focused on growth and engagement.

  • I have help shape and refine brand identities by developing cohesive visual systems and brand voices. This includes selecting color palettes, defining tone, and ensuring consistency across social, web, and marketing materials to create brands that feel intentional, elevated, and recognizable.

  • I track and analyze social performance to understand what’s resonating and where opportunities lie. By reviewing engagement, reach, and audience behavior, I translate data into actionable insights that guide content strategy and improve overall performance.

  • I have helped manage paid advertising campaigns across Meta platforms. This includes identifying target demographics, developing creative assets, and monitoring performance to optimize reach, engagement, and conversions.

  • I coordinate influencer partnerships by sourcing creators, managing product seeding, and tracking post performance. By analyzing results and engagement, I help brands build authentic relationships that expand reach and credibility.

  • I design and build custom email marketing templates and manage campaigns through platforms like Mailchimp and Klaviyo. From branded layouts to implementation and deployment, I ensure emails are visually aligned, strategic, and effective.

  • As the main point of contact for clients, I manage timelines, deliverables, and cross-functional collaboration. I oversee all active projects, delegate tasks to team members, and ensure every initiative stays aligned with client goals, deadlines, and brand standards.

  • I produce short-form content and custom graphics designed for performance and brand storytelling. From trend-driven social videos to polished visuals, I create engaging content tailored specifically for each platform and audience.

  • I provide professional photography for CPG brands, including new product launches, packaging updates, and stylized lifestyle shots. Each image is carefully composed to align with brand aesthetics and marketing goals, creating visuals that are both eye-catching and versatile.

  • I produce high-end video content for websites, campaigns, and social platforms. From concept development to filming and editing, I create cinematic, commercial-style videos designed to elevate brand presence and tell compelling stories.

  • I write clear, engaging scripts for video content, including website videos and commercial-style productions. Each script is crafted to align with brand voice while clearly communicating key messaging in a polished, professional way.

  • I assist with maintaining and updating client websites through Shopify, ensuring content stays current, functional, and on-brand. From small updates to ongoing site support, I help keep digital storefronts polished and user-friendly.

My Work Examples