I oversee and manage social media accounts across Instagram, TikTok, Facebook, and YouTube Shorts, ensuring each brand maintains a consistent voice and visual identity. From content planning and publishing to community engagement and performance tracking, I handle day-to-day management with a strategic lens focused on growth and engagement.

I have help shape and refine brand identities by developing cohesive visual systems and brand voices. This includes selecting color palettes, defining tone, and ensuring consistency across social, web, and marketing materials to create brands that feel intentional, elevated, and recognizable.

I track and analyze social performance to understand what’s resonating and where opportunities lie. By reviewing engagement, reach, and audience behavior, I translate data into actionable insights that guide content strategy and improve overall performance.

I have helped manage paid advertising campaigns across Meta platforms. This includes identifying target demographics, developing creative assets, and monitoring performance to optimize reach, engagement, and conversions.

I coordinate influencer partnerships by sourcing creators, managing product seeding, and tracking post performance. By analyzing results and engagement, I help brands build authentic relationships that expand reach and credibility.

I design and build custom email marketing templates and manage campaigns through platforms like Mailchimp and Klaviyo. From branded layouts to implementation and deployment, I ensure emails are visually aligned, strategic, and effective.